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Australian Affiliate Programs
Have Australian Web Businesses learnt how to share the revenue?

What is an Affiliate Program? Basically it is a business arrangement where a web site which  makes a sale from a lead generated from your web site pays you a commission for that sale. Some Programs may work also on leads generated or click thrus.
 >> here is an article in more depth <<

UPDATE 26 March 2002

In the US just about every successful dot.com has a revenue sharing program of some kind.... Australian e-business is fast catching on.............so who are they and how well do they perform?

Through our shopping web site that promotes Australian web sites, FastLook Internet Shopping we have been actively promoting a range of Australian Affiliate Programs since January this year.

There was three reasons for this study:

  1. To evaluate the performance of several of Australian Revenue Sharing programs

  2. To demonstrate the ability of our shopping site to send real paying customers to advertising clients rather than just clicks.

  3. The money is nice too!!

The Results.................Total Sales $206,324.68................Total Revenue $15,579.76

Web Site Stats? Sales $ Revenue Tiered? Recommendation
WishList Yes 18,150 5-15% No Go for it!
DStore No - 7.5% No new owners - HotShed
Transquip Direct No 9487 10% No Great
SportsOnline Yes 5370 10% No Good
Chaos Music Yes 8954 5% No OK
HMV Music Yes 10,741 5% No OK
BuyQuick Yes 98,757 5% No very good conversion
Gamesmarket No 5293 5-8% No YES
FlowerShop Yes 4912 5% No Yes
Top Shop No 6644 7.5% No Great
Tribal Colours No 4173 7.5-10% No OK
QBD Bookesellers Yes 902 10% No hmmm.....if I find another book store program I am there.
Click Cards Yes 334 20% No ok
Picture Store* No 1328 10% No now with CyberAffiliates
Cumberland 
 Yacht Charter		 Yes 6 5 cents/click No why knot? get it?
Tandy Yes 1731 5% No vanished without trace?
Congrats Yes 0 5% Yes OK
Ned Kelly BookStore Yes 333 10% No Ok
EzyDVD Yes 4787 7% No good
Innovations No 1469 10% No ok
Aussie Phones Yes 10 $55 per sale + ongoing % of air time Yes good
Dymocks Yes Cyber 935 10% No ok
TeddyBearsDirect Yes Cyber 601 4% No ok
BiblioQuest   269 5% Yes ok
Leading Edge Books Yes Cyber 0 5% No -
TattsLotto No 0.80 20% ongoing Yes ok
Memorabilia Online Yes 0 10% No -
Auswarehouse Yes 155 10% No doesn't convert to well
Roses Only Yes Cyber 158 5% No ok
TicketMaster i7 No 0 20 cents per sale  No ok
RightLoan Yes 0 $100 per sale No -
Autospeed Yes 0 5% No ok
Mainz Digeridoos Yes 0 20% No ok
Mobile Stop No 98 5% No ok
Dynamic SMS Yes 0 % of advert revenue Yes hasn't started yet
Cool PC Yes 0 4% No ok
Ink Online Yes 0 10% No ok
Australian College of Natural Therapies Yes 0 $100 per sale Yes looks ok
FireStar No 0 - -  no
How's My Driving? Yes Clix 0 - - ok
PaleoGraphics Yes Clix 0.50 10 cents per click No ok
Intrepid Travel Yes Clix 2.00 10 cents per click No ok
Autobytel.com.au Yes Clix 10.00 $5 per lead No ok
WordsthatSell Yes Clix - - - -
LoveBears Yes Clix 0 - No -
Drive.com.au Yes Cyber 0 $5 per sale No -
FloristsAustralia Yes Cyber 154 8% No ok
iTECH Yes Cyber 3436 4% No ok
My New Age Shop Yes CJ.com 0 10% No -
EBay.com.au Yes CJ 0 - - -
Ugg Australia Yes CJ.com 85 7% No ok
Hot Jobs Yes CJ.com 12 $2 US per lead No ok
Pacific Collection Yes CJ.com 17 10% No ok
LegalMart No 0 - - -

New Ones

          
Chicken Shop Yes 662 7% No strangely good
TechONi Yes 6 sales 5% No good
Uncut DVDs Yes 678 25% No good
Petals Network No 318 20% No good
CyberAffiliates
(Network of Merchants)		 Yes 7926 varies
(2%-20%)		 No good

Footnotes:

Australian Affiliates I do not recommend:

  • Noizenet - why? they no pay :( 

  • EStore - In receivership & doubtful of any money - also some very unhappy customers

Advice & Tips

  • Look for Affiliate programs that relate to the content of your web site. i.e: if you are writing all about Sailing or fishing then maybe Cumberland Yacht Charter is for you.....

  • Who is looking at your site? if they are Australians then they probably want to buy from an Australian store, in Australian Dollars.

  • Text tends to work better than banners.

  • Tiered Affiliate Programs can add another dimension to your business through multi level marketing (yeah, I know Amway on the net, but it works.....oh and by the way they are on the Net check it out......www.a2k.com.au :)

Affiliate Networks

Sites where you can join multiple Affiliate Programs and manage them from one place:

CyberAffiliates
(TeddyBearsDirect, Dymocks, Leading Edge Books etc)

Directing Traffic
(OPSM Direct, SportsTAB, RaceTAB etc)

ClixGalore (Some Australian sites)
(Intrepid Travel, LoveBears, 

Commission Junction (Some Australian sites)

More info?? Feel free to contact me

Nigel Martin, Editor, Internet Business Success