Linking
Your Web Site for Performance
by Nev
Monks
One of the most important aspects in
optimising Search Engine ranking for your site is to create
reciprocal links to other sites with similar or complementary
content.
If you are in the sports business for
example you might wish to consider linking to sporting
bodies/associations or non-competing retailers. Some people will
argue that this will send visitors away from your site but
there are a number of mechanisms to prevent this, the primary
one being the content of the HTML linking code.
Search Engines regard this as most
important and good lining makes a radical difference to your
rankings
Try this............
If you would like to see that sites are
linked to you go to this URL - its a free service
http://www.marketleap.com/publinkpop/
Search Engines Changes
Disney has decided to terminate
its search engine Go.com (previously Infoseek), most US pundits
see this as a huge loss to users and the industry.
A senior executive from Inktomi will be
in Australia in April at the Ausweb conference ( Coffs Harbour
). For more info visit this site http://ausweb.scu.edu.au/aw01/conference/keynotes.html.
Inktomi provides a wholesale operation to other Search Engines
such as Anzwers in Australia and is one of the key players
across the world.
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