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The Seller's Creed
- I will not make sales. I will make Customers.
- I will target the heart of my Customer. Never their wallet.
- My Customer is the lifeblood of my business.
- Though I may sell my Customers what they want, I will deliver what they need and make their lives better.
- Courtesy and Service are cornerstones of my relationship with my Customer.
- I will view complaints as opportunities . . . opportunities to create lifelong Customers.
- The quality of my products and how I treat my Customers will determine the level of My Success.
- My prosperity will come from 'growing' people.
- My best advertisement is my product, and, the Customer service behind it.
- Making money without making friends is not good business.
- I will guide my business with the perfect blend of heart and mind.
- I will make Integrity my trademark. After all, isn't integrity all I have and all I will be remembered for?
- I will compete only against myself as the only true measurement is against myself.
- It is fine to fail. In fact, it is most often a requirement of success.
- My reputation is everything - my ego, nothing.
- Every pittance I earn unjustly is a debt of fortune I must repay.
- No matter the fame or fortune that may follow me, My values, My family and My friends must remain at the very core of my being.
- Better I be trusted and respected, than be materially rich.
- Better I be a dolphin swimming with sharks, than a shark.
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Rick Beneteau is the author of 3 top-selling marketing books at http://www.interniche.net/ebooks.htm as well as the purveyor of those famous I.D.
IT! Plates: http://www.iditplates.net
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