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The Web Site
The "My HMV"
section of this site is a nice touch which should be promoted
better particularly on the front page as it provides a really
good mechanism for direct marketing & return sales (of
course it won't work unless it is promoted)
The web site has recently had a makeover and
I am not sure whether they were trying to make it better or
not........the layout is still a little scary and the look is
still a little cheap. C'mon guys it doesn't need to be expensive
but it does need to look professional........
Some of the graphics used are a bit heavy on
the file size (at least 3 20Kb+) which may cause slow loading for the bandwidth
deprived members of Australia....hello to the rural &
regional bits of OZ :)
Store browsing is modeled
similar to looking through the racks of a real world store and
this works well. I think it was easier in version 1 of the store
however.............
The shopping cart works
well, but the ordering process is a
bit clunky....but you get to the end ok...
VERDICT: Big Name Store....Can (will?) do
better.....smells like they haven't quite got support from the
"topdog" for their Internet store yet:)
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